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GoRaleigh Launches Busopoly Marketing Campaign

GoRaleigh Busopoly


GoRaleigh is excited to launch its Busopoly Marketing Campaign in July 2023. The campaign encourages residents of Raleigh, NC and the surrounding area to “Go with GoRaleigh” through a nostalgic design that incorporates a twist on the classic board game.

Through a design concept that appeals to many, both young and old, the campaign will urge people to use GoRaleigh no matter where they “Go”. From exploring all the City of Oaks has to offer such as concerts, parks, restaurants, shopping and events to education opportunities at local museums, libraries and schools, you can “Go” with the GoRaleigh Busopoly campaign.

The campaign will feature four different “Go” seasons where riders can earn points by riding the bus through an app based Busopoly game. Riders can earn prizes throughout the different seasons: Go Play (Summer), Go Learn (Fall), Go Shop (Winter) and Go Work (Spring).

With suspended fares continuing through June 2024, you can ride to all of these places you already frequent for free.

No matter where life takes you, Go with GoRaleigh! Learn more at GoRaleigh.org.